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Guess was initially inspired in 1981 by the Marciano brothers' desire to bring European-style, high-end designer denim to American women. Guess is both the name of the company and a collection for consumers ages 32 and under. The Marciano brothers launched the brand extension G by Guess in 2007 as a lower-priced denim line accessible to the 16- to 23-year-old demographic.
Guess
Guess was the first line established by the Marciano brothers. Targeting a slightly older demographic than G by Guess, Guess apparel, as of publication, starts at $40 for short-sleeve T-shirts and goes as high as $300 for high-end dresses. In addition to higher prices, the quality of Guess products is better than that of G by Guess. For instance, while a pair of G by Guess jeans may be made with 73 percent cotton, 25 percent polyester and 2 percent Spandex, a pair of Guess jeans may include 95 percent cotton, 3 percent polyester and 2 percent Spandex.
G by Guess
According to the company's press materials, 'G by Guess was created for young, hip and trendy men and women with an eye for the freshest looks and hottest styles.' Like its older sibling, G by Guess offers a collection of men's and women's apparel, denim apparel, shoes and accessories, including jewelry, watches and sunglasses. G by Guess products are designed to be affordable to a somewhat younger demographic, with accessories as low as $4.50 for a charm bracelet and with apparel items topping out at around $60.
The much-anticipated A$AP Rocky x GUESS Capsule Collection is launching at select stores today across the United States, Canada and Japan. The ’90s throwback collection consists of easy to wear iconic pieces from the GUESS collection, remixed with a new collaborative “Gue$$” graphic. GUESS connects with the music icon to launch its new GUESS Classics collection and with ’90s fashion being back stronger than ever, they could not have chosen a better timing. The GUESS x A$AP Rocky capsule consists of T-shirts, jackets, denim and more, available for both men and women. You can shop the collection from today at the following retailers:
Women’s Pre-Launch Partners:
Opening Ceremony, New York
Opening Ceremony, Los Angeles
Opening Ceremony, Tokyo
Union, Los Angeles
Opening Ceremony, New York
Opening Ceremony, Los Angeles
Opening Ceremony, Tokyo
Union, Los Angeles
Mens’ Pre-Launch Partners:
Opening Ceremony, New York
Opening Ceremony, Tokyo
Union, Los Angeles
RSVP Gallery, Chicago
Contraband, Toronto
Opening Ceremony, New York
Opening Ceremony, Tokyo
Union, Los Angeles
RSVP Gallery, Chicago
Contraband, Toronto
The collection will see a wider release on Guess.com from February 15. Certainly a much-needed revival of the brand and for Rocky another fashion collaboration, after having worked with Raf Simons and Jeremy Scott in the past.